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It is now official. Mobile is the future. These companies - Zynga, Fring, Square, EA - have done a phenomenal job so far in creating a new wave of incredible apps for mobile phones! Nobody could’ve expected we would spend so much time on these little apps. A completely new economy with healthy consumers spending, new jobs and new lifestyles have emerged with the birth of an App universe.

Zynga:

The Farmville phenomenon has become so pervasive that Mozilla offered a Firefox update solely because players complained the browser kept crashing on them during gameplay.

Zynga makes money by charging for virtual goods. Once gamers are hooked, they’re more likely to pay for items like tractors, fuel, and animals. The company reportedly brings in $1 million in revenue daily, mostly from such transactions.

Mike Verdu, Zynga’s Senior Vice President of Games imagines Farmville will one day be localized, so users in one country can trade region-exclusive items with users in another country, giving the app yet another dimension of gameplay.

“People want all the goodies that they’ve come to expect from the PC,” says Jake Levant, Fring’s VP of marketing. “There’s no reason why they shouldn’t get that and more from a mobile phone.”

With all respect to its exciting platform, I’d say this is very disgraceful to Android’s market. Time for Google to clean it up, indeed.